Don’t Just Create a Process, Automate It

You can’t beat automation software for reducing the expense generated by a work process.  A company will use fewer resources of every kind to support and maintain an automated process over time.  ROI calculations of automation software value often forget to count the...

How Will My Staff Fill Their Time If I Automate?

It is like a black hole opens in front of the business owner who asks this question.  It always surprises me when otherwise strategic-thinking small business owners just blank out.  Not having an answer for this actually stops them from deciding to automate. The black...

Do Ice Storms Freeze Your Sales Team?

Ice Storm:  two words that can have a big impact on a small business sales team that isn’t automated.  Here in Indianapolis a decent ice storm can bring any and all businesses to a halt for at least a few hours, maybe a few days.  A small business sales team working...

De-Clutter Your Sales Funnel

A sales funnel jammed with useless contacts is hard to analyze.  Reports need too much cleaning up.  Putting staff time and support resources into contacts that are poor prospects can choke the cash flow of a small business.  What to do:  put a good screening tool at...

Its almost July 1 – What’s holding you back?

It is the end of June.  If you are not on vacation or trying to figure out how to keep your kids occupied during summer break, you may have time to notice that half of the year is gone.  How is your business doing?  How are you doing on generating and closing leads? ...

Automated Marketing on a 3-Day Weekend

Small Business Owner, what will you be doing on this coming 3-day holiday weekend?  I’ve been thinking about how different this 3-Day weekend will be for a client of mine – all because he started using automated marketing to manage his membership organization....

The Cure for Random Marketing

Random marketing feels good because at least you are doing something, but it is often something you did before.  When marketing has no plan or structure anything you feel like doing fits but it is hard to measure results.  Why do we do it? Because we get busy with...

This is Your Contact List? Are You Sure?

Let’s play a game.  It’s called, “Find My Contacts.”  Suppose you go open up the software where you keep your business’s contact list.  You know – the one you use to send marketing emails to all of them.  Now export the contact list to a spreadsheet file.  Don’t...